Cours Complet de Marketing (avec certificat) - SL-Institute

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1. APPROCHE ANALYTIQUE 3 Chapitres

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1.1. Analyse externe

1.2. Analyse interne

1.3. Le diagnostic (FFOM)

2. APPROCHE STRATEGIQUE ET OPERATIONNELLE 2 Chapitres

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2.1. Le plan marketing

2.2. Les variables d’action

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